Introducing our new ethnic range
Food | 30th January 2026
Today’s customers readily seek out new, bold flavours, authentic recipes, and high-quality ingredients. This is why we’re proud to introduce our new ethnic range. From South Asian essentials to pantry staples, our new range is perfect for restaurants, cafes and takeaways.
Explore our new ethnic range here.
The staples
The range includes a strong foundation of flours, rice, lentils, and pulses that form the backbone of many ethnic and fusion menus:
- Elephant Atta Medium Chapatti Flour and Elephant Atta Self Raising Flour for soft breads and versatile doughs
- East End Semolina (Fine & Coarse) for desserts, savoury snacks, and coatings
- Surya Select Basmati Rice and Salaam Long Grain Basmati Rice for aromatic, consistent results
- East End Yellow Moong Dal Lentils, Chana Dal Lentils, Moong Whole Beans, and Sara Chickpeas for curries, sides, and plant-based dishes
- East End Desiccated Coconut, Coconut Flour, and Broken Cashews for both savoury and sweet dishes
- TRS Papad Madras Plain Poppadoms for a ready-to-serve side
Spices, seasonings and aromatics
Quality spices are a big part of achieving that authentic flavour. Our expanded selection includes both whole and ground options to suit different kitchen needs:
- TRS Jeera (Cumin) Powder, Fennel Seeds, and Paprika Powder
- East End Hot Curry Powder and Mild Curry Powder
- TRS Garlic Powder and Khanum Garlic Flakes for efficiency without sacrificing flavour
- East End Cloves and Almond Powder for sweet and savoury applications
Ghee, chutneys and purées
To support efficiency and menu variety, we’ve added a range of chutneys, pulps and purées that save prep time while delivering consistent results:
- TRS Butter Ghee for authentic richness
- East End Mango Chutney for classic accompaniments
- KTC Kesar Mango Pulp for desserts, drinks, and sauces
- East End Spinach Purée for curries and fillings
