We are delighted to introduce you to our exclusive range of Own Brands.
Own Brand
Our dedication
Our own brands are built to deliver exceptional value and quality for our customers, offering a broad, carefully curated range of products.
Profit
Designed to deliver strong margins without compromising on quality, helping you maximise profitability on every sale.
Supply
Consistent availability and dependable supply chains, so you can keep your shelves stocked and your customers satisfied.
Choice
Almost 500 lines of choice waiting to be explored — from dry, chilled, and frozen essentials to fresh cuts of meat and a full range of non-food must-haves.
Quality
Every product is quality-checked, so you can feel confident putting it in front of your customers, knowing it meets the standards they expect.
Consistency
Consistent quality and specification in every batch, so your customers get the same great experience every time.
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Chef-Approved Quality
Musgrave Excellence
This bespoke range of premium dry, chilled, and frozen products delivers brand-leading quality at significantly lower prices. Every Musgrave Excellence product is tested for quality and taste by a panel of top chefs, ensuring only the very best make it through into the range.
Everyday Essentials Covered
Musgrave Professional
Smart savings
Musgrave SmartBuy
The Musgrave SmartBuy range brings together the most competitively priced products on shelf, helping you drive costs down even further. It includes key everyday food and non-food lines, offering savings of up to 40% versus leading brands, all while maintaining quality you can rely on.
Top of the line beef
Butchers Prime
Irish Angus and Irish Hereford beef with Bord Bia approved quality and Origin Green sustainability. Elevate your dishes with world famous premium beef breeds for the best flavours, combined with impeccable consistency across every portion.
Crafted By Butchers
Butchers Select
Butchers Select is a premium quality beef and lamb range by Musgrave MarketPlace. Butchers Select is cut by master butchers, from carefully selected 100% Irish steers and heifers aged less than 36 months. Our lamb range is also Irish and 100% free range. The beef is aged for 21 days and fully traceable.
Exceptional Meat Quality
Simply Meat
The Simply Meat beef range is designed to give you a good quality product, cut by master butchers at a highly competitive price and is perfect for early bird, carvery and pub menus. All products in the Simply Meat range are 100% Irish and fully traceable.
